You've undoubtedly heard by now that "Studio 60" is the most "time-shifted" program of the year.
This raises the all-important question for NBC, who, despite all the romanticism the show puts upon the Television as an artistic medium, is primarily concerned with cold, hard numbers that lead to cold, hard cash. The short-term question is: "Do we give it a new timeslot?", but the long-term question is: "How do we continue to make money off of this new model?" It feels like for "60" to just exist for no more than one season would be the total cop-out: it would represent network television's ignorance of their impending irrelevance. If they cannot adapt to make a show like "60" profitable for them, then they cannot adapt to remain relevant.
SEE ALSO:
Zap2It: 'Studio 60' Gets Bump from DVRs
Jon Robin Baitz: The Numbers and Why They Lie
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2 comments:
Well, I for one have been buying the shows as they appear on iTunes -- even though I both watch it during broadcast and tape every ep -- precisely to help generate some other "cold hard numbers" for NBC to look to. My impression is that they want to keep this show on and keep it going -- but they need something to justify it. Maybe iTunes numbers will help.
It's certainly a plus that recently, the shows have been worth buying...
That's certaintly a good idea of how to support the show.
I'm not sure at this point, however, that a $2/per ep. charge is anywhere approaching the profitablity of the traditional broadcast model. (Especially with the exorbinant cost of creating "60")
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